The 130th Annual Meeting of APHA

Session: Social Marketing
4191.0: Tuesday, November 12, 2002: 2:30 PM-4:00 PM
Oral
Social Marketing
Learning Objectives: Refer to the individual abstracts for learning objectives
See individual abstracts for presenting author's disclosure statement and author's information.
Organizer(s):Judy A. Salkeld, MS
2:30 PMAn overview of The California Nutrition Network for Healthy, Active Families (Network): Creating a social marketing program to address nutrition and physical activity
Carole Pirruccello, MPH, RD, Karen Shepard, MSW, Gil Sisneros, MPH, CHES, D. Ginsburg, MPH
2:45 PMEvaluating a multi-level social marketing nutrition and physical activity program: Triangulating process, outcome, survey and narrative data
Susan B. Foerster, MPH, RD, Jennifer Gregson, MPH, CHES, Angie Keihner, MS, Rachel Arola, BA, Sharon Sugerman, MS, RD, FADA, Michelle Oppen, MPH, CHES
3:00 PMAfrican-American 5 a Day and Physical Activity Campaign: Using applied research to design a statewide social marketing campaign
Angie Keihner, MS, Lalekan Araba-Owoyele, PhD, Valarie Scruggs, BA, Elaine Williams, PhD, RD, Shene Bowie, MPH, Diane Wayne, MS, RD, Kenneth Bushnell
3:15 PMBasic nutrition education program for mentally retarded adult athletes
Ivy A. Ahmed, MPH, CHES, S. Basheer Ahmed, PhD
3:30 PMCalifornia 5 a Day Campaign: A dynamic social marketing program that puts the public first
Desiree Backman, DrPH, MS, RD, Tanya Garbolino, MBA, Susan Swenson, MA
3:45 PMInnovative media and public relations outreach: Critical communication tools in executing an effective nutrition and physical activity social marketing campaign in California
Susan B. Foerster, MPH, RD, D. Ginsburg, MPH, K. Hennelly, M. Nichols
Organized by:Food and Nutrition
CE Credits:CME, Health Education (CHES), Nursing, Pharmacy, Social Work

The 130th Annual Meeting of APHA