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The 130th Annual Meeting of APHA |
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The 130th Annual Meeting of APHA |
Angie Keihner, MS, Cancer Prevention and Nutrition Section, Public Health Institute, 601 N 7th Street, PO Box 942732, MS- 662, Sacramento, CA 94234-7320, (916) 445-7063, akeihner@dhs.ca.gov, Lalekan Araba-Owoyele, PhD, Consolidated Sciences, Inc., 1400 S Street, Suite 209, Sacramento, CA 95814, Valarie Scruggs, BA, Cancer Prevention and Nutrition Section, California Department of Health Services, 601 N 7th Street, PO Box 942732, MS-662, Sacramento, CA 94234-7320, Elaine Williams, PhD, RD, The Baptist Church of the New Covenant, 10843 Kenney Street, Norwalk, CA 90650, Shene Bowie, MPH, East Oakland Faith Deliverance Center, 7425 International Blvd., Oakland, CA 94621, Diane Wayne, MS, RD, County of Riverside Nutrition Services, 9415 Mission Blvd., Suite P, Riverside, CA 92509, and Kenneth Bushnell, Berea Community Seventh Day Adventist Church, 833 Louisiana Street, Vallejo, CA 94590.
A theoretically based African American 5 a Day and Physical Activity Campaign can be effective for increasing fruit and vegetable (FV) consumption among African Americans in California. In preparation for launching the potential campaign, 544 African-American adults attending one of two outreach festivals, the Black Expo in Oakland or the African Market Place in Los Angeles, completed a 49-item survey administered by 5 a Day booth assistants. The instrument collected data on FV intake/beliefs, FV stages of change (FVSC), food shopping, and physical activity behavior (PA), as well as preferences in nutrition education materials, collateral items, festival activities, and community and mass media outlets. The sample was mostly female (82%) with at least some college education (86%). Over half of the respondents were 35 to 54 years old. One quarter reported eating fewer than 2 daily servings of FV; 17% reported eating at least 5 servings. Three-quarters had access to an area Farmer’s Market; 40% shopped there less than once/month; 18% shopped there weekly. About a third reported physical activity less than twice weekly; 18% were active at least five times weekly. Over half ate out at least twice a week. This session will examine how findings can be applied to designing an African American 5 a Day and Physical Activity Campaign.
Learning Objectives: Participants will be able to
Keywords: African American, Planning
Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.