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The 130th Annual Meeting of APHA |
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The 130th Annual Meeting of APHA |
Desiree Backman, DrPH, MS, RD, Tanya Garbolino, MBA, and Susan Swenson, MA. Cancer Prevention and Nutrition Section, Public Health Institute, 601 N 7th Street, PO Box 942732, MS-662, Sacramento, CA 94234-7320, 916-445-7031, Dbackman@dhs.ca.gov
The California 5 a Day Campaign uses multi-channel, community-based approaches that are based on extensive formative research to encourage Californians to consume 5 or more servings of fruits and vegetables every day and be physically active at least 30 minutes a day for adults and 60 minutes a day for children. The 5 A Day and physical activity behavioral objectives are designed to reduce the risk of diet-related chronic diseases. The California 5 a Day Campaign interventions are based upon the Social Ecological Model. In this model, behavior is influenced by individual factors; interpersonal processes and primary groups; institutional and organizational factors; community factors; and social structure and public policy.
The California 5 a Day Campaign operates a number of targeted social marketing programs, including the Pre-K 5 a Day Plus Active Play! Campaign, Latino 5 a Day Campaign, Children’s 5 a Day—Power Play! Campaign, and 5 a Day Retail Program. Using specific examples from these programs, the presentation will provide insights into how to involve your publics (target audience, intermediaries, and partners) in the program development phase, mobilize your publics in the implementation phase, learn from your publics to evaluate and refine your program, and inspire your publics to sustain and elevate your program to achieve desired behavior change.
Learning Objectives:
Keywords: Nutrition, Physical Activity
Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.