Online Program

292084
Utilizing 10-material development best practice steps to develop effective, culturally, and linguistically tailored tobacco education materials


Monday, November 4, 2013

Lourdes Baezconde-Garbanati, PhD, MPH, Institute for Health Promotion and Disease Prevention Research, Department of Preventive Medicine, Norris Comprehensive Cancer Center, Keck School of Medicine, University of Southern California, Los Angeles, CA
Yaneth Rodriguez, MPH, Institute for Prevention Research & Norris Comprehensive Cancer Center, Tobacco Education & Materials Lab (TEAM Lab) University of Southern California, Los Angeles, CA
Aurora Flores, MPH, Institute for Prevention Research & Norris Comprehensive Cancer Center, Tobacco Education & Materials Lab (TEAM Lab), University of Southern California, Los Angeles, CA
Rosa Barahona, Department of Preventive Medicine, University of Southern California, Los Angeles, CA
Rhonda Ragab, MPH, Department of Preventive Medicine, Keck School of Medicine of USC, USC TEAM Lab, Los Angeles, CA
Kenneth Ronquillo, MPH, Institute for Prevention Research, USC TEAM Lab, Los Angeles, CA
Effective tobacco education materials that educate and counter pro-tobacco influences have continually provided support for tobacco control campaigns, but they make a bigger difference when they are tailored specifically to the target audience and at the local level. The Tobacco Education and Materials Lab (TEAM Lab) at the University of Southern California is funded by the California Department of Public Health, California Tobacco Control Program (CTCP), provides training and technical assistance (TA) to over 100 CTCP-funded projects to produce high-quality, evidence-based tobacco education materials. We aim to build the overall capacity of CTCP-funded projects by utilizing 10-steps to creating effective materials based on material development best practices. Technical assistance is provided through webinars, tutorials, conference calls and resources on the TEAM Lab website, to develop and test population-specific tobacco education and advocacy material. Between September 2009 and June 2012 TEAM Lab responded to approximately 125 TA request, received 213 materials, and selected and adapted materials from 20 agencies, field tested with target audiences, and conducted in-depth critical reviews by an expert community-based Materials Review Committee (MRC). The MRC boasts expertise in a specified tobacco control topic area and in specific population and cultural groups. Between 2009 and 2012 TEAM Lab produced 62 topic- and culturally-specific materials for multiple audiences, and 34 materials have been approved for statewide and national distribution that will be included in the Tobacco Education Clearinghouse of California (TECC) Sales Catalog. Utilizing material development best practices, materials can be culturally adapted for global use.

Learning Areas:

Communication and informatics
Diversity and culture

Learning Objectives:
List the 10-steps for developing effective tobacco education materials based on material development best practices.

Keyword(s): Tobacco, Communication

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have more than 3 years experience on culturally tailoring tobacco educational materials for various populations. I am the project manager of the project responsible for this submission.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.