Engaging corner store owners to increase healthy food access in low-income suburban communities

Introduction In suburban Cook County, IL communities with high proportions of low-income households, have higher obesity prevalence. These same communities often have limited access to healthy foods - especially fresh produce. Small, independent corner stores are the primary source of groceries in many of these communities, especially for residents without automobiles. These existing stores may be resources for bringing healthier options to residents in need.

Approach In 2010, the suburban Cook County Communities Putting Prevention to Work initiative engaged 21 store owners in eight low income communities in Healthy Hotspot (HH), a pilot corner store project that aimed to increase healthy food access for low-income residents. Collaborating local organizations provided store owners training on healthy food pricing/placement and free marketing/promotional events to increase the stock and sale of healthy foods. A 2012, project evaluation was conducted to determine impact on store owners' knowledge, attitudes and motivation to continue the sale of healthy foods.

Results Interviews with store owners found positive attitudes towards healthier food sales, increased knowledge of the impact of healthier eating on the community, and a sense of commitment among store owners around obesity prevention - including a commitment to provide “health education” to customers. Store owner motivation to continue the project was not always tied to increased sales of healthy foods, especially in Latino communities.

Discussion Understanding small retail owners' perspectives is important to inform strategies for increasing healthy food access for low-income residents. Engaging local store owners can provide for sustainable and effective food access interventions.