Telenovelas impact on the public health arena and implications for public health messaging and sustainability. “sin verguenza”, a four-part telenovela miniseries tackles shame and stigma in the Latino community as part of a routine HIV testing campaign
Learning Areas:Administer health education strategies, interventions and programs
Diversity and culture
Implementation of health education strategies, interventions and programs
Public health or related education
Define the cultural barriers that put the Latino community at risk of HIV. Identifiy intergenerational differences and similarities that impede the Latino community from addressing taboo health issues and preventative behaviors. Explain the benefits of routine testing in Latino communities. Demonstrate the effectiveness of videos in delivering an impactful and sustainable public health message.
Keyword(s): HIV/AIDS, Sexual Risk Behavior
Qualified on the content I am responsible for because: I have managed multiple federally funded grants focusing on HIV prevention and HIV testing. I am also co cocreator and cowriter of the Sin Verguenza telenovela that was produced by AltaMed in order to raise awareness on the benefits of routine HIV Testing in the Latino community. I have worked in the HIV field for over 10 years and have established many of the best practices in routune HIV testing in the state of California.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.