Recorded presentation

Desiree Backman, DrPH, MS, RD, Cancer Prevention and Nutrition Section, Public Health Institute, 1616 Capitol Avenue, Suite 74.516, MS-7204, PO Box 997413, MS-7204, Sacramento, CA 95899-7413, 916-449-5409, Dbackman@dhs.ca.gov

The California Nutrition Network for Healthy, Active Families (Network) and one of its programs, the California 5 a Day Campaign, are working throughout California to build environments that support fruit and vegetable consumption and physical activity among low-income adults and children. During this panel session, participants will learn how the Network and 5 a Day Campaign reach low-income Californians through schools, community youth organizations, churches, supermarkets, worksites, tribal organizations, county health departments, and community clinics. Effective advertising, public relations, and media advocacy strategies will be shared to demonstrate how the media can influence consumers’ mindsets about healthful eating and physical activity. Environmental and policy strategies, such as healthy vending machine policies, healthy fundraising in schools, increased access to supermarkets and farmers’ markets in low-income communities, and physical activity policies in worksites, will show how long-term, sustainable, community-level change has been accomplished in California.

Learning Objectives: At the conclusion of the session, the participants in this session will be able to

• Identify five ways that the Network and California 5 a Day Campaign work to improve fruit and vegetable consumption and physical activity through interventions conducted in schools, community youth organizations, churches, supermarkets, worksites, tribal organizations, county health departments, and community clinics.
• Describe three strategies that are used by the Network and California 5 a Day Campaign to influence fruit and vegetable consumption and physical activity through advertising, public relations, and media advocacy.
• Articulate three strategies that are used by the Network and California 5 a Day Campaign to influence fruit and vegetable consumption and physical activity through environmental, systems, and policy changes.

Keywords: Cancer Prevention, Health Education

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.

Recorded presentation