Bradley Perkins, MD, MBA¹, Kathy Cahill, MPH¹, John Moore, PhD, RN, CHES², and Jane N. Rohde, MPH¹. (1) Office of Strategy and Innovation, Centers for Disease Control and Prevention, 1600 Clifton Road, Mailstop D-28, Atlanta, GA 30333, (404) 498-2904, bap4@cdc.gov, (2) Office of Strategy and Innovation, Center for Disease Control and Prevention, 1600 Clifton Road, MS D-28, Atlanta, GA 30333

The Futures Initiative at the Centers for Disease Control and Prevention has been an agency wide planning effort designed to strengthen the agency and prepare for the public health challenges of the future. CDC focused on the key areas of: health systems, public health research, customers, partners and channels, global health, and communication. CDC also examined how the agency should be structured to support new strategic directions and overarching goals, and how our key processes should change. Evaluation was conducted throughout the strategic planning phase in order to institutionalize the process for continued success in future efforts. Data and lessons learned will be reported along with a discussion of the implementation of new strategies, business practices, and structural changes.

Learning Objectives: At the conclusion of this session, the participants will be able to

(
• Describe CDC's goals, priorities, and strategic directions; (
• Describe CDC's plan for implementing the new strategic directions; (
• Describe the organizational changes implemented by CDC to support the goals and strategic directions; (
• Describe the lessons learned through this process of creating the future for CDC, (
• Describe CDC's plans for institutionalizing strategic thinking processes.

Keywords: Public Health, Change

Related Web page: www.cdc.gov/futures

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.