Bradley Perkins, MD, MBA¹, Kathy Cahill, MPH¹, and John Moore, PhD, RN². (1) Office of Strategy and Innovation, Centers for Disease Control and Prevention, 1600 Clifton Road, Mailstop D-28, Atlanta, GA 30333, (404) 498-2904, bap4@cdc.gov, (2) Office of Strategy and Innovation, Center for Disease Control and Prevention, 1600 Clifton Road, MS D-28, Atlanta, GA 30333

In June 2003, the Centers for Disease Control and Prevention began a comprehensive strategic planning effort that explored existing priorities and systems, adopted new goals and strategic directions, and aligned CDC's organziational structure and processes to pursue these strategies. To guide this effort, CDC adopted four key principles: (1) Outside-In approach; (2) Driven by data; (3) Full involvement of staff and external partners; (4) Organizational structure follows strategy. Cross agency workgroups were formed and new communication tools were implemented. Extensive data from both inside and outside the agency were collected to inform this process. During this session, the impetus, the guiding principles, the methodology, and the rationale for this process will be discussed.

Learning Objectives: At the conclusion of this session, the participants will be able to

(
• Describe the principles that guided CDC's efforts to establish future directions for the agency; (
• Describe the methodology used by CDC to establish future directions.

Keywords: Public Health, Change

Related Web page: www.cdc.gov/futures

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.