The 131st Annual Meeting (November 15-19, 2003) of APHA

Abstract #74346

Margo Wootan, DSc, Center for Science in the Public Interest, 1875 Connecticut Avenue, NW Suite 300, Washington, DC 20009, 202-332-9110, mwootan@cspinet.org

The impact of "value marketing" (providing more food for less money) and the financial and nutritional costs of upgrading to larger portion sizes will be explored. Study results will be presented that show that upgrading to larger serving sizes often increases price only modestly, but substantially increases calore and saturated fat content. Policy and educational solutions to address larger portions will be explored.

Learning Objectives:

At the end of this presentation, the attendee will:
• Understand the meaning of 'value marketing' and
• Describe the financial and nutritional costs of 'value marketing'.

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.