The 131st Annual Meeting (November 15-19, 2003) of APHA

Abstract #73367

Victoria Berends, BS¹, Martin Gonzalez², Amanda Purcell, MPH¹, and Jennifer Robertson, MS, RD³. (1) Public Health Institute, California Project LEAN (Leaders Encouraging Activity and Nutrition), 601 N. 7th Street, P.O. Box 942732, MS-675, Sacramento, CA 94234-7320, 916-445-3500, vberends@dhs.ca.gov, (2) California School Boards Association, 3100 Beacon Blvd., West Sacramento, CA 95691, (3) California Project LEAN (Leaders Encouraging Activity and Nutrition), California Department of Health Services, 601 N. 7th Street, P.O. Box 942732, MS-675, Sacramento, CA 94234-7320

In 2000, the California School Boards Association entered into a partnership with California Project LEAN to educate school board members on the critical link between academic achievement, nutrition, and health with the intent of effecting policy development. The resulting campaign included a healthy food policy resource guide, trainings, advertisements and professional articles for school board members. The campaign and policy outcomes will be described.

Learning Objectives:

• Participants will understand formative research associated with the development of the communication campaign.
• Participants will be able to identify the components of the campaign.
• Participants will be able to access resources associated with the campaign.

Keywords: Policy/Policy Development, Nutrition

Related Web page: www.californiaprojectlean.org

Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: California Project LEAN California School Boards Association Public Health Institute
I have a significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.
Relationship: employed by Project LEAN & the Public Health Institute; a small fee is charged for the resource guide that will be discussed in the presentation.