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The 130th Annual Meeting of APHA |
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The 130th Annual Meeting of APHA |
Stephanie Bryn, MPH and Jennifer Jimenez, MPH. Maternal and Child Health Bureau, Health Resources and Services Administration, 56 Fisher Lane, Rockville, MD 20857
Abstract: This session will focus on describing HRSA’s new Bullying Prevention Youth Media Campaign. The overall purpose of the campaign is to improve the social environment for American’s children and adolescents in order to promote their physical and mental health and safety. HRSA has identified a number of target audiences for this campaign including: families, tweens aged 9-11 years and teens, health care providers, school personnel, after care programs, parent organizations, youth organizations, and faith-based and professional organizations. Goals of this effort include increasing knowledge of effective prevention methods, strategies and programs to reduce bullying behavior, and enhance linkages between public and other sectors working toward prevention of bullying and harassment. Summary: This presentation describes the biggest health threats facing tweens (children aged 9–13 years) and a national campaign that uses diverse marketing strategies to motivate tweens to make healthy choices. Marketing research data are summarized to help participants understand tweens and what influences them. Partners in the campaign describe lessons learned and marketing strategies used to influence tweens’ choices about positive activities, pro-social activities, food, physical activity, alcohol use, and bullying.
Learning Objectives:
Keywords: Mental Health, Youth
Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.