2015 APHA Annual Meeting & Expo

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Recorded Annual Meeting Presentations (RAMP) are now available for purchase.
Only $90 for presenters, $140 for registered attendees and $200 for non-attendees.

Online Program

5130.0
Social Marketing to Improve Public Health (organized by HCWG)

Wednesday, November 4, 2015: 10:30 a.m. - 12:00 p.m.
Oral
This session highlights several innovative and impactful social marketing campaigns. This session will provide audience members with strategies and guidelines for creating and implementing effective social marketing campaigns to promote public health. The audience will learn how to launch impactful social marketing campaigns in diverse contexts to achieve goals such as disease epidemic control, health behavior change and community health promotion.
Session Objectives: Identify best practices for developing a social marketing campaign to impact healthy behaviors. Describe elements needed in an effective communication campaign aimed at public health promotion. Explain the importance of evidence-based information in formulating communication campaigns. Discuss how formative research is used to develop social marketing campaigns.
Moderator:
Alison Welski, MPH

10:30am
Tailoring interventions for increasing fruit and vegetable consumption among urban and rural African American audiences: Applying market decision-analysis to the intervention design processes   
Lindsay J. Della, PhD, Latrica Best, Ph.D., Siobhan Smith, Ph.D., Quaniqua Carthan, M.A. and M.S.S.W., Margaret D'Silva, Ph.D., Theresa Rajack-Talley, Ph.D., Deborah Potter, Ph.D. and Lisa Markowitz, Ph.D.
Audio (mp3) recording Recorded Presentation (mp4)
10:45am
Real Warriors Campaign: Utilizing Social Marketing Tactics to Encourage Help-Seeking Behavior in Military Culture   
Lauren Wilson, MA, Public Communication
Audio (mp3) recording Recorded Presentation (mp4)
11:00am
Ebola Must GO: Stopping Ebola is Everybody's Business   
Jana Telfer, MA, Peter Harrington, Stephen Douglas, Nathan Huebner and Felicia Warren, LT, USPHS, MPH
Audio (mp3) recording Recorded Presentation (mp4)
11:15am
Get Covered. Stay Covered. A social marketing initiative to encourage community college students to sign up for insurance under ACA   
Marian Huhman, PhD, Laura Payne, PhD and Brian Quick, PhD
Audio (mp3) recording Recorded Presentation (mp4)
11:30am
Muslim Americans Reaching for Health and Building Alliances (MARHABA): Development of a tailored health campaign to increase breast and cervical cancer screening among Muslim women in in New York City   
Shilpa Patel, MPH, Gulnahar Alam, Lindsey Riley, MPH, Helen Cole, MPH, Victoria H. Raveis, PhD, Simona Kwon, DrPH, MPH, Joseph Ravenell, MD, MS and Nadia Islam, PhD
Audio (mp3) recording Recorded Presentation (mp4)

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion
Endorsed by: Community Health Planning and Policy Development

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)

See more of: Public Health Education and Health Promotion