2015 APHA Annual Meeting & Expo

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Recorded Annual Meeting Presentations (RAMP) are now available for purchase.
Only $90 for presenters, $140 for registered attendees and $200 for non-attendees.

Online Program

339517
The Real Cost: The FDA’s Youth Tobacco Prevention Campaigns


Monday, November 2, 2015 : 3:00 p.m. - 3:20 p.m.

Kathleen Crosby, BS, Office of Health Communications and Education, US Food and Drug Administration, Silver Spring, MD

Audio (mp3) recording Recorded Presentation (mp4)

Learning Areas:

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: My career spans 25 years of senior-level marketing and advertising experience creating integrated communication programs that have proven to inspire attitudinal and behavioral change on America’s most pressing social issues. I lead strategic and creative development and implementation for The Real Cost campaign, the federal government's award-winning effort designed to prevent tobacco use among the nation's at-risk teens.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 3329.0: New threats to Youth Tobacco Prevention: bringing together partners from States, Sections and National Groups