2015 APHA Annual Meeting & Expo

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338591
Development of a dementia literacy tool (audio-visual novela) for low-literate Latinos


Tuesday, November 3, 2015 : 2:50 p.m. - 3:10 p.m.

Melvin Baron, PharmD, MPA, FACA, FCPHA, FAphA, Center for Health Professions, University of Southern California, Los Angeles, CA
Audio (mp3) recording Recorded Presentation (mp4)
Latinos in the United States who have limited English proficiency have considerable disparities in accessing and receiving high quality dementia information.  Compared to non-Latinos, whites with similar mental health needs, Latinos are more likely to underutilized potential health services drop out of care and receive care that is poor in quality.  Untreated dementia and delays in receiving care lead to deficits in functioning, quality of life and morbidity.   Stigma, misconceptions about treatment and lack of knowledge about dementia are considered pervasive barriers deterring Latinos from seeking and receiving dementia care. 

 The audio-visual novela was based on our fotonovela “Forgotten Memories.”  We used people recruited from the local Latino community to participate as characters. This enhanced our authenticity and  engaged community members that could also promote the final product.

 The audio-visual novela incorporates photos from the fotonovela incorporating text with still photos with audio recordings of narrative and music to deliver an entertaining and informative story.

Learning Areas:

Diversity and culture
Implementation of health education strategies, interventions and programs

Learning Objectives:
Discuss how to distribute the novela through social media List 2 key component in developing a successful audio visual novela

Keyword(s): Dementia, Latinos

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I was involved in the development of the Forgotten Memories Fotonovela and digital novella in partnership with the USC Alzheimer's Center. I have years of experience at the USC School of Pharmacy developing fotonovelas on a variety of topics.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 4353.0: The 21st Century Fotonovela, from Booklet to Digital: Lessons in Developing, Using, and Evaluating this Unique Health Communication Tool for Latino Communities (Invited Session organized jointy by PHEHP and HCWG)