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UX Cultures of Participation & The Analytics of Social: Voices of Black College Students on the Health Discourse
UX Cultures of Participation & The Analytics of Social: Voices of Black College Students on the Health Discourse
Monday, November 2, 2015
Dr. Payton will discuss culturally relevant health information that is
said to benefit diverse populations and is critical for health dissemination and
user experience (UX) creation. Social media and online content provide
mechanisms to engage specific populations while helping to reduce barriers that
can often hinder participation and engagement. The initial
MyHealthImpactNetwork.org branding sought to provide a user experience
targeting Black female college students with an emphasis on HIV prevention and
awareness. Through a preliminary co-creation method with Black college
students as design delegates from a predominately white institution located in the
South and reviews of social media resentments, MyHealthImpactNetwork.org
evolved to include user-driven and user-created content. The information,
however, required social engagement (via @myhealthimpact – Twitter and other
platforms) to enable voice amplification that was absent of cultural assumptions
and biases about Black women, and embodied an ownership ethos relative to
social content.
said to benefit diverse populations and is critical for health dissemination and
user experience (UX) creation. Social media and online content provide
mechanisms to engage specific populations while helping to reduce barriers that
can often hinder participation and engagement. The initial
MyHealthImpactNetwork.org branding sought to provide a user experience
targeting Black female college students with an emphasis on HIV prevention and
awareness. Through a preliminary co-creation method with Black college
students as design delegates from a predominately white institution located in the
South and reviews of social media resentments, MyHealthImpactNetwork.org
evolved to include user-driven and user-created content. The information,
however, required social engagement (via @myhealthimpact – Twitter and other
platforms) to enable voice amplification that was absent of cultural assumptions
and biases about Black women, and embodied an ownership ethos relative to
social content.
Learning Areas:
Communication and informaticsLearning Objectives:
Describe the research framework which informed the UX design
Discuss the analytics that inform online social engagement
Discuss the current social analytics, data and UX following
Presenting author's disclosure statement:
Qualified on the content I am responsible for because: I was the PI on a NSF grant that supported an HIV prevention project that focused on Black female college students, social media, and UX design.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.