2015 APHA Annual Meeting & Expo

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Recorded Annual Meeting Presentations (RAMP) are now available for purchase.
Only $90 for presenters, $140 for registered attendees and $200 for non-attendees.

Online Program

335351
A Case for Social Media to Increase Community Engagement in Health-Related Research


Tuesday, November 3, 2015 : 11:10 a.m. - 11:30 a.m.

Miguel Valdez-Soto, BS, CCaTS Office for Community Engagement in Research, Mayo Clinic, Rochester, MN
Joyce Balls-Berry, PhD, MPE, CCaTS Office for Community Engagement in Research, Mayo Clinic, Rochester, MN
Audio (mp3) recording Recorded Presentation (mp4)
Background: The use of social media (SM) has expanded opportunities to engage diverse communities in a dialogue about health-related research. SM, like Twitter, provides the opportunity to disseminate information about research, educational opportunities, and create interest among stakeholders about common interest.

Purpose: The purpose is to provide an overview of lessons learned from the development of a SM platform to increase community-engaged research (CEnR).

Methods: Mayo Clinic Office for Community Engagement in Research and the Center for Social Media developed a SM strategic plan to increase CEnR in clinical and translational science. In 2014, the plan involved the creation of an interactive blog and Twitter page to increase knowledge and awareness of  CEnR. Data from the SM platform includes analytics on the blog and trends related to the Twitter account.

Results: To date the CEnR blog has 47 posts related to research education, dissemination, and benefits. Analytics from Tweeter includes 339 tweets, average engagement with other users is 104.9 with the engagement rate of 0.02, average duplicate tweets is 0.33, and the average favorites is 0.55. Additionally, Twitter served as mechanism to learners to enroll in online CEnR courses (n=45).

Conclusion: SM served as a podium to expand ideas and knowledge on CEnR allowing us to make engagement the norm at all stages of clinical and translational science. Success from this project is the level of interaction of diverse stakeholders across multiple SM platforms.

Learning Areas:

Communication and informatics
Diversity and culture
Planning of health education strategies, interventions, and programs
Public health or related research

Learning Objectives:
Identify best practices for using social media to increase community-engaged research in clinical and translational science Identify social media platforms to increase knowledge and awareness of community-engaged research

Keyword(s): Social Media, Communication

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Miguel Valdez-Soto is a leader in community outreach and advocacy. He was instrumental in founding, the Alliance of Chicano Latino Affairs Council and Community Alliance of Rochester for Equality, two community-based organizations in Southeast Minnesota. Additionally, he is the Community Engagement in Research Liaison Coordinator and Social Media Manger in Mayo Clinic Center for Clinical and Translational Science Office for Community Engagement in Research.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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