Establishment of a Farmers Market at a Pediatric Hospital to Improve Worksite Wellness

Introduction: The Diabetes and Obesity Program at Children’s Hospital Los Angeles (CHLA) launched an on-site Farmers Market to increase access to fresh produce, promote healthy eating, and model behaviors that encourage healthy weight in staff and patient families.

Approach: The two year planning phase involved demonstrating interest in a market through staff surveys, establishing safety protocols to protect immuno-compromised patients, and obtaining buy-in from hospital leadership. The Diabetes and Obesity Program contracted with a local Farmers Market manager who was responsible for bringing in vendors and creating a feasible business plan.

Results:  The Farmers Market was instantly popular among hospital staff, averaging 1,920 visitors and grossing approximately $15,000 in vendor sales during a four-hour period. Roughly 25% of sales come directly from the purchase fruits and vegetables. In a survey of CHLA employees, more than three-quarters reported eating 5 or more servings of fruits and vegetables per day, making them ideal visitors to the market.

Discussion: The Farmers Market has been so successful at CHLA that other hospitals in the area have contacted the market manager about setting up similar markets. Strategies similar to the Double Up Food Bucks for SNAP participants, or produce coupons subsidized by the hospital are being considered to further encourage purchase of fruits and vegetables.  A strong culture of wellness at work can have a positive influence on employee health, and the Farmers Market has provided a highly visible, convenient way for employees to purchase healthy foods and demonstrate the hospital’s commitment to wellness.