Statewide Support Network to Improve Breastfeeding Rates in Arkansas

background
Breastfeeding rates in Arkansas are among the worst in the nation, and breastfeeding care reflects those findings, with the state ranking 51 out of 53 nationally in infant care processes, policies, and staffing expectations (CDC mPINC Survey, 2013). Further, no hospital in Arkansas has Baby Friendly Status, the “gold standard” in breastfeeding support (WHO, 201X) Telemedicine leaders at the University of Arkansas for Medical Sciences (UAMS) learned several Arkansas groups sought to improve breastfeeding rates but were unaware of each other’s work.

methods
UAMS contacted each group to establish meetings that exchanged common resources, consistent language, and shared vision/goals. An interagency, interdisciplinary planning committee developed targeted interventions, including the first-ever statewide breastfeeding symposium. The statewide telemedicine network united rural and urban communities through interactive video to move toward these goals.

results
The statewide breastfeeding symposium reached XXX community members, policymakers, and healthcare professionals for interdisciplinary education and networking. Streaming was available for off-site attendees. Attendees designed a 15-hour, online educational series covering training needed to attain Baby Friendly Status. Partnerships forged also resulted in a “tele-lactation” program that connects lactation nurses with inpatient mothers in remote hospitals through interactive video for lactation and breastfeeding guidance.

conclusions
Symposium evaluation results:
• 129 nurses, physicians, health educators, dieticians, lactation consultants, community health workers attended
• 37% will change practice due to symposium.
Working together, the seven groups hosting the symposium feel confident their diverse services can enrich breastfeeding awareness and support for Arkansas’s women and likely raise breastfeeding rates in time.