142nd APHA Annual Meeting and Exposition

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315925
Nurturing a Healthier America: A Provider's Perspective on the Nation's Health

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Monday, November 17, 2014 : 11:30 AM - 11:40 AM

Mark Klein , Dignity Health, San Francisco, CA
Health providers have a strong interest in improving population health. Mark Klein will speak to his deep experience as Chief Marketing Officer of Dignity Health, the largest chain of non-profit hospitals in California, where he develops innovative approaches to using the power of marketing to improve health.

Learning Areas:

Provision of health care to the public

Learning Objectives:
Discuss the role that the private sector and marketing practices can play in improving the nation’s health.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Chief Marketing Officer of Dignity Health, California’s largest chain of non-profit hospitals. In that role, I work to use the power of marketing to improve the health of the communities we serve.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 3109.0: APHA President-Elect Session - Selling Health to America: Leveraging the Power of Marketing to Accelerate a Social Movement