142nd APHA Annual Meeting and Exposition

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Small-group exercise - developing the plan

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Saturday, November 15, 2014 : 4:15 PM - 4:45 PM

Martha Romney, RN, MS, JD, MPH , Jefferson School of Population Health, Thomas Jefferson University, Philadelphia, PA
This session will provide an opportunity for LI participants to   focus on the tactical and strategic processes for developing a targeted policy-     focused advocacy campaign plan. Based upon information provided in “Make the Plan/Work the Plan” and other sessions, LI participants will work in small groups to develop the key elements of advocacy campaign plans, including communication strategies for different local and state       policymakers and situations in selected case studies.

Learning Areas:

Advocacy for health and health education
Public health or related public policy

Learning Objectives:
Describe different strategies for developing an advocacy campaign plan tailored to the needs and concerns of the policymakers Formulate plans for implementing evidence-based advocacy campaigns including preliminary research, engaging stakeholders, defining goals, tactics including communication strategies, addressing challenges and evaluating campaign

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Martha C. Romney, RN, MS, JD, MPH is currently an Assistant Professor at the Thomas Jefferson University’s School of Population Health in Philadelphia, where she teaches and conducts health services research. Ms. Romney teaches public health policy and advocacy, public health ethics and law, cultural humility and competency, and bioethics. Her research interests include health care disparities, access to care, health literacy, and medical-legal partnerships. Ms. Romney has nursing, legal, and pharmaceutical experience.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 1011.0: Leadership matters: Developing and implementing effective public health advocacy campaigns -- Fee: $275