309582
Measuring tobacco,alcohol, and food in New Orleans' retail environment
Methods: Existing tobacco and food point-of-sale survey tools were modified to create parallel tobacco, alcohol, and food data collection modules. Six teams of data collectors and one quality control team completed data collection in 465 retail outlets in Orleans Parish to measure consumer exposure to tobacco, alcohol, and healthy and unhealthy food products and advertising. ‘Placement’ and ‘Promotion’ indicators focused specifically on youth exposure, and ‘Price’ information of specific brand name products allowed for price comparison across neighborhoods.
Discussion: Collectively gathering data on food, alcohol and tobacco availability, promotion, and price within each retail store provides a robust picture of the retail environment in a community. By collecting this data across product types, point-of-sale research may be expanded to further investigate disparities in other cities and support healthy store initiatives.
Learning Areas:
Administer health education strategies, interventions and programsPublic health or related research
Learning Objectives:
Identify point-of-sale marketing tactics.
Discuss aspects of retail environments that contribute to unhealthy behaviors and disparities.
Keyword(s): Methodology, Marketing
Qualified on the content I am responsible for because: I hold an MPP from the University of Chicago, where I specialized in program evaluation and methods of statistical and economic analysis. At LPHI, I provide evaluation expertise and policy guidance to comprehensive tobacco control initiatives that prevent and reduce tobacco use and exposure to secondhand smoke.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.