142nd APHA Annual Meeting and Exposition

Annual Meeting Recordings are now available for purchase

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Voices for Healthy Kids: Marketing Matters. Policy Approaches to Protect Children from Unhealthy Food Marketing at School

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Tuesday, November 18, 2014 : 10:30 AM - 10:50 AM

Aaron Doeppers , Voices for Healthy Kids, American Heart Association, Dallas, TX
While school nutrition has continued to take large and critical steps forward, schools continue to be a vulnerable environment where children are subjected to marketing in a myriad of ways.  This session will look at public policy approaches as well as the latest research on how this marketing is understood by parents. 

We will discuss key aspects of policy approaches, and policy lessons learned from specific state experiences under the first year of the Voices for Healthy Kids initiative. We will also explore legal implications of policy approaches as well as share results of Robert Wood Johnson Foundation-funded research on perceptions of marking to children. 

The Voices for Healthy Kids initiative, a national partnership between the Robert Wood Johnson Foundation and the American Heart Association, was developed to strengthen and support state and local advocates by advancing evidence-based childhood obesity policy in order to reverse the childhood obesity epidemic by 2015.  Among its six policy priority areas, Voices for Healthy Kids aims to protect children from unhealthy food and beverage marketing through its Marketing Matters team of experts.

Learning Areas:

Advocacy for health and health education
Public health or related education
Public health or related laws, regulations, standards, or guidelines
Public health or related public policy

Learning Objectives:
Demonstrate successful policy approaches from specific state experiences under the first year of the Voices for Healthy Kids initiative. Identify policy lessons from the Voices for Healthy Kids: Marketing Matters team of experts.

Keyword(s): Obesity, Children and Adolescents

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Senior Manager, Field Technical Support of the Voices for Healthy Kids initiative, a collaboration of the American Heart Association and Robert Wood Johnson Foundation working to reduce childhood obesity by 2015.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.