Oral

Communications has long been recognized as an important component of suicide prevention. For example, the first goal of the 2001 National Strategy for Suicide Prevention (NSSP) was “Promote awareness that suicide is a public health problem that is preventable.” Recently, experts have called for a shift in communications about suicide, from a problem focus to more emphasis on solutions. The need for change is bolstered by research demonstrating that some messages can increase risk among vulnerable individuals. The 2012 NSSP reflects the new approach with the revised goal “Implement research-informed communication efforts designed to prevent suicide by changing knowledge, attitudes, and behaviors.” Fortunately, there are recent suicide prevention campaigns that exemplify the new approach by following recommended practices for safety and effectiveness. This session consists of four 15-minute presentations: an introduction by the session organizer/moderator summarizing key research findings that form the basis for best practices, followed by three presentations featuring a different campaign that follows these practices. Before audience Q&A, the moderator will broaden the session beyond the specific campaigns by asking each panelist to share at least one key lesson learned that should inform future efforts.

Session Objectives: Discuss research-based best practices for safe and effective communications about suicide prevention.Describe three examples of campaigns that were developed according to best practices. Explain specific ways that formative research shaped message content and delivery in these campaigns.