Oral

In recent decades, the alcohol, tobacco and food and beverage industries have become the leading global providers of public information about their products and their health impact, spending far more than governments or public health agencies to disseminate messages to consumers. This session explores the implications of this corporate takeover for the discipline and profession of health education and for the prevention of chronic diseases, now the world’s leading killers. Presenters explore advocacy strategies by which the health education profession can develop more ethical and effective responses to corporate influences on alcohol, nutrition and tobacco education.

Session Objectives: Describe at least 3 similarities and 3 differences between the health education approaches of the alcohol, food and beverage and tobacco industries. Describe at least two specific consequences of the health influence of the three industries education and marketing campaigns on global population health. Identify at least three specific advocacy strategies that health educators and health education professionals organizations can employ to develop effective and ethical responses to corporate global influences on alcohol, nutrition and tobacco education.