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I vetoviolence: Using social media to change the violence prevention conversation
Methods: The Centers for Disease Control and Prevention (CDC) Injury Center's Division of Violence Prevention (DVP) launched the VetoViolence Facebook page in December 2010, and it's currently the fifth largest CDC Facebook page with nearly 17,000 fans. CDC uses this outlet to share resources, start conversations, and highlight other violence prevention organizations, while gathering feedback from the growing community. With daily community interaction, it's clear the page is filling a need in the social space.
Results/Outcomes: Since September 2012, we've implemented new content strategies resulting in increased fans, likes, comments and shares and learned which content drives engagement. We're analyzing change over time and generating measurable results that can be applied to other public health campaigns.
Conclusions: This presentation will look at the changes in conversation that have taken place on the page during the year and will discuss how the results/outcomes of the past year's will inform future efforts, and what these outcomes can mean for the public health space. It will also look at how these initiatives informed messaging, identified audiences, and affected levels of interaction among fans.
Learning Objectives:
Demonstrate and evaluate the use of social media for violence prevention highlighting the CDC VetoViolence campaign and others as case studies.
Keywords: Violence, Violence Prevention
Qualified on the content I am responsible for because: I serve as Media Specialist in CDC’s National Center for Injury Prevention, leading social and traditional media efforts for the Division of Violence Prevention. Among my digital communications interests has been increasing Facebook engagement and social actions surrounding the five main types of violence — suicide, child maltreatment, youth violence, intimate partner violence, and sexual violence — with compelling content strategy based in metrics evaluation.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.