295940
Capturing a reporter’s attention
Capturing a reporter’s attention
Monday, November 4, 2013
: 10:30 a.m. - 10:50 a.m.
As a health reporter, this presenter will discuss strategies to craft relevant, compelling story pitches to journalists: what works, what doesn't work, and the need to increasingly think multi-media in your approach.
Learning Areas:
Communication and informaticsLearning Objectives:
Identify timely health stories that are of interest to the general public.
Formulate a plan for communicating with reporters.
Design a complete, compelling and concise pitch.
Presenting author's disclosure statement:
Qualified on the content I am responsible for because: I have been a news reporter for more than two decades and have specialized in health reporting for many of those years, most recently as a public health reporter at The Boston Globe.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.
Back to: 3117.0: Media advocacy: Breaking through the crowded news cycle