Improving health through changing norms from a communication complex perspective
Learning Areas:Communication and informatics
Implementation of health education strategies, interventions and programs
Public health or related research
Social and behavioral sciences
Systems thinking models (conceptual and theoretical models), applications related to public health
Discuss the relationship between human interaction and physical health. Discuss how the identification of patterns of interaction and social norms at the community level can be used to tailor risk communication interventions in public health settings.
Keyword(s): Risk Communication, Health Communications
Qualified on the content I am responsible for because: I have been a principle in multiple research projects related to behavioral change. This work has taken place in multiple countries and contexts, making social norms a key issue in my research. In addition, I have played a primary role in developing the theoretical perspective that frames the behavioral change approach discussed in the paper.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.