Sesame street's mobile community viewing (MCV) in India: An innovative approach to promote healthy behaviors among children
Learning Areas:Communication and informatics
Implementation of health education strategies, interventions and programs
Social and behavioral sciences
Describe the history, rationale, and elements of the mobile community viewing approach to promote health. Discuss the impact of mcv on children's health. Identify applications of the mcv in participants' own health promotion work.
Keyword(s): Health Communications, Children's Health
Qualified on the content I am responsible for because: I was director of education, research, and outreach when this research was carried out by a third party. Much of my research focuses on media and child health, including evaluation research, which is the focus of this abstract.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.