A classroom initiative to create PSA videos on the topic of childhood vaccine safety and vaccine-preventable disease
Learning Areas:Public health or related education
Evaluate the classroom opportunities for creating information on vaccine safety for social media. Understand the process of producing poster and video outward- facing media materials in undergraduate classes. Assess the skills -acquisition opportunities for undergraduate students engaged in creating information on public health issues for social media. Describe a social marketing plan for PSA materials produced by undergraduates.
Keyword(s): Social Marketing, College Students
Qualified on the content I am responsible for because: I am a microbiologist, tenured faculty and Co-Director of the Undergraduate Program in Public Health at Simmons College. I teach classes in both microbiology and public health, including the public health senior seminar class. In this class students undertake public health outreach on campus and explore the topic of public health communication.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.