Online Program

Successful advocacy for condoms in adult films: Guerrilla tactics on the streets of la to challenge voter misinformation

Tuesday, November 5, 2013 : 3:10 p.m. - 3:30 p.m.

Adam Cohen, MPH, School of Public Health, Department of Community Health Sciences, University of California, Los Angeles, Los Angeles, CA
All major public health organizations promote condom use as a best practice in preventing HIV and sexually transmitted infections (STIs). To raise awareness about the importance of condom use, the AIDS Healthcare Foundation launched a free condom distribution nationwide bus tour, known as the Condom Nation Tour. Once the AIDS Healthcare Foundation and other activists succeeded in getting Measure B onto the Los Angeles County ballot, known as the Safer Sex in the Adult Film Industry Act, they partnered with the Condom Nation Tour to reach out to Angelinos with campaign messages that promoted health and safety in the adult film industry (AFI). The purpose of the partnership was to bring public awareness to Angelinos about the AFI's current industry practices of ignoring regulations and subsequently experiencing epidemic rates of STIs. In this presentation, the panelist will describe how the Condom Nation Tour infrastructure supported Measure B. The panelist will discuss how the tour mobilized volunteers to promote health and safety in the AFI through the medium of free condoms and pamphlets. The panelist will also discuss the misinformation encountered from the opposition, and how it was addressed through street advocacy. The panelist will describe the specific ways that the AFI sought to mislead voters and how these were efforts were counteracted through references of respected medical associations. Lastly, the panelist will discuss their focus on early voters in key neighborhoods, and how this strategy helped to get early positive election results that eventually carried the day.

Learning Areas:

Advocacy for health and health education
Implementation of health education strategies, interventions and programs
Occupational health and safety
Planning of health education strategies, interventions, and programs
Public health or related laws, regulations, standards, or guidelines
Public health or related public policy

Learning Objectives:
Describe the use of the Condom Nation Tour, an existing public health infrastructure, to conduct grassroots voter outreach throughout Los Angeles County Identify the tactics used to correct voter misinformation, through street advocacy and direct distribution

Keyword(s): HIV/AIDS, Advocacy

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been researching safer sex in the adult film industry as both an MPH and PhD student. I continue to be involved in promoting health and safety in the adult film industry.
Any relevant financial relationships? Yes

Name of Organization Clinical/Research Area Type of relationship
AIDS Healthcare Foundation Social media Consultant

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.