Successful advocacy for condoms in adult films: Using social and traditional media and marketing to convince voters to support measure b
Learning Areas:Advocacy for health and health education
Implementation of health education strategies, interventions and programs
Occupational health and safety
Planning of health education strategies, interventions, and programs
Public health or related laws, regulations, standards, or guidelines
Public health or related public policy
Differentiate the numerous online social media tools (and their strengths and weaknesses) for reaching the public on a sensitive ballot measure Explain the different forms of traditional media (television, radio, newspapers and billboards) and how to use them cost-effectively in a ballot campaign Assess the synergistic effect of various media tools to convince voters to support a controversial health measure
Keyword(s): HIV/AIDS, Advocacy
Qualified on the content I am responsible for because: I am a PhD student researching how social media and social marketing can be utilized to improve sexual health in the United States. I was the social media coordinator for the Measure B campaign and have been advocating for health and safety in the adult film industry for the past five years.
Any relevant financial relationships? Yes
|Name of Organization||Clinical/Research Area||Type of relationship|
|AIDS Healthcare Foundation||Advocacy||Independent Contractor (contracted research and clinical trials)|
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.