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Who are the targeted participants in an urban ciclovia initiative?: Identifying underserved participants of sunday streets san francisco
Tuesday, November 5, 2013
: 12:30 p.m. - 12:50 p.m.
Susan G. Zieff, PhD,
Department of Kinesiology, San Francisco State University, San Francisco, CA
Mi-Sook Kim, Ph.D.,
Department of Kinesiology, San Francisco State University, San Francisco, CA
Introduction: Community-based events that use spaces such as city streets for recreation have the potential to influence population-wide health behavior. The routes developed for Sunday Streets SF (SS), are designed to target underserved neighborhoods. In this study, we describe seven variables that define underserved neighborhoods, demonstrate the reach of SS, and offer a model for defining targeted participants in multiple contexts. Methods: A total of 626 participants from three SS events completed a 24-item survey in 2010 reporting demographic information and physical activity behavior. The participants' residential zip-codes were cross-referenced with a park assessment report, a city Planning Department map, and seven variables (e.g. income, access to bike lanes, crime, recreation area, diabetes hospitalizations) from neighborhood-level health data (www.thehdmt.org) to determine the participants' underserved status. Results: More than 50% of SS participants reside in neighborhoods defined as underserved using the seven variables. Using cluster analysis, we classified participants into three distinct groups. Group I (22%) consisted of (underserved) participants who reside along event routes; Group II, (35.5 %) reside in underserved neighborhoods outside the routes. Non-San Francisco participants formed Group III. Targeted populations (Groups I and II) engaged in physical activity for an average of 55 minutes at SS. Conclusions: Using the seven selected variables, we have developed a tool for understanding the impact of neighborhoods defined as underserved on residents. Attendance rates and physical activity behavior of residents of underserved neighborhoods suggest that a regular schedule of SS events could play an important role in improving population-wide public health.
Learning Areas:
Conduct evaluation related to programs, research, and other areas of practice
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Learning Objectives:
Describe variables included in a model defining underserved populations for physical activity.
Explain how the model applies to a community-based physical activity initiative.
Demonstrate the contextual flexibility of the model.
Presenting author's disclosure statement:Qualified on the content I am responsible for because: I am the principal investigator of Sunday Streets SF, a community-based open streets initiative, for which I have received funding from SF State. I have developed the survey methodology used to evaluate the program and have published on this topic. Among my scientific interests has been the development of strategies to evaluate and understand the public health impact of this population-wide intervention.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines,
and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed
in my presentation.
