Understanding social media's analytical tools
Learning Areas:Communication and informatics
Demonstrate advanced knowledge of social media analytics tools. Target social media messaging to specific audiences. Increase an organization's social media user base.
Keyword(s): Social Marketing, Communication
Qualified on the content I am responsible for because: I am an executive at the Houston Department of Health and Human Services. My formal training is in business, but have been in the public health field for the past five years applying business principles to public health practice.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.