How beliefs towards ehealth communication predict internet and online health behaviors among middle- and older-age working adults in Taiwan
Purpose: This study examined how beliefs towards eHealth communication predict Internet and online health information (OHI) middle- and older-age adult users in Taiwan and how age, gender, and education moderate these relationships. Methods: The eHealth communication survey was administered to employee age 40+ years in two major worksites in Taiwan. A previously validated eHealth communication belief inventory (eHealth-BI) with the eHealth-BI pros (4-items) and eHealth-BI cons (3-items) sub-scales, was used to assess participants' perceived usefulness (pros) and ease-of-use (cons) towards eHealth communication. Results: A total of 533 employees participated (mean age = 46.21 (SD=5.01) years). Bi-variate analyses showed participants with higher eHealth-Pros and lower eHealth-Cons scores were more active in all Internet and OHI behaviors. After adjusting for age, gender, and education, participants with higher eHealth-Pros scores were still more likely to have ever gone online (OR=2.50), sought OHI (OR=2.55), found OHI useful (OR=4.63), discussed OHI with others (OR=1.97), changed health behaviors (OR=2.75) or made treatment decisions based on OHI (OR=2.67), and view Internet as an important part of their life (OR=3.15) (all p<.001). Participants with lower eHealth-Cons score, had college education, or in their 40s were also more likely to be active Internet and OHI users. Conclusion: Results showed that perceived usefulness and ease-of-use towards eHealth communication were significant predictors, and age and education were important moderating factors. Study has implications on using the eHealth-BI tool and key demographic factors to identify active Internet and OHI users for targeted eHealth communication programs among middle- and older-age adults.
Assessment of individual and community needs for health education
Communication and informatics
Planning of health education strategies, interventions, and programs
Public health or related education
Describe how perceived usefulness (eHealth-BI pros) and ease-of-use (eHealth-BI cons) influence Internet and online health information seeking behaviors.
Discuss how the eHealth-BI measurement tool could be used to identify more active Internet and OHI users for targeted eHealth communication intervention programs.
Discuss how age and education moderate the relationship of eHealth-BI and Internet and OHI behaviors among middle- and older-age adults.
Keyword(s): Health Communications, Internet
Presenting author's disclosure statement:
Qualified on the content I am responsible for because: I'm the PI of the study and have years of experience conducting health communication and intervention studies.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines,
and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed
in my presentation.