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APHA Scientific Session and Event Listing

Recorded presentation

Lisa Craypo, MPH, RD¹, Sarah Stone-Francisco, MPH¹, Sarah Samuels, DrPH¹, Victoria Berends, BS², and Peggy Agron, MS, RD³. (1) Samuels & Associates, 663 13th st, 3rd floor, Oakland, CA 94612, 510.271.6799, lisa@samuels&associates.com, (2) California Project LEAN, Public Health Institute, PO Box 997413, MS 7211, Sacramento, CA 95899-7413, (3) California Project LEAN, California Department of Health Services, PO Box 997413, MS 7211, Sacramento, CA 95899-7413

Schools, where children eat a third or more of their meals and spend an average of 6 hours daily, 5 days a week, provide food and beverage marketers with an effective channel for reaching a captive and vulnerable audience. Because of the important role schools play in feeding children and teaching them lifelong healthy habits combined with the increasing emphasis the food and beverage industry puts on school-based marketing strategies, California Project LEAN (CPL) in partnership with Samuels & Associates (S&A), assessed food and beverage marketing at 20 California high schools. This project utilized a tool, created by S&A, that cataloged and described the types of advertising and marketing present on school campuses and identified the locations where advertising was found. This study found indications of food and beverage marketing in many locations throughout the high school campuses visited. Each of the campuses had multiple layers of marketing and advertising from visible signage and logos to more subtle forms of food and beverage industry presence. Overwhelmingly, the food and beverage marketing found on the campuses came from brands associated with unhealthy foods including soda and fast food. The methodology and findings from this study will be presented and will illustrate how data on the school food and beverage marketing environment can inform strategies to minimize exposure to marketing of unhealthy foods and beverages in schools.

Learning Objectives: At the end of this session, participants will be able to

• Discuss the types of food and beverage marketing found on school campuses.
• List common locations for food and beverage marketing and advertising on school campuses.
• Describe how assessment data can be used to develop school district policies to reduce student exposure to marketing for unhealthy foods and beverages.

Keywords: Data Collection, School-Based Programs

Presenting author's disclosure statement:

Any relevant financial relationships? No

Recorded presentation