Back to Annual Meeting

Back to Annual Meeting

APHA Scientific Session and Event Listing

Fu-Li Chen, PhD¹, Lee-Lan Yen, ScD², Chin-Hua Chang, PhD³, and Hsueh-Fang Lee¹. (1) Department of Public Health, Fu Jen Catholic University, 510 Chung Cheng Rd.,Hsin Chuang, Taipei Hsien, Taiwan, 886-2-29053431, ph1007@mails.fju.edu.tw, (2) Institute of Health Policy and Management, College of Public Health, National Taiwan University, Room 623, 6F, No. 17, Xuzhou Rd., Taipei, Taiwan, (3) Institute of Journalism, National Taiwan University, No.1, Sec. 4, Roosevelt Road, 106, Taipei, Taiwan

Objectives:The purpose of this study was to design and evaluate the internet advertisements for encouraging women against cigarette smoking. Methods:Three anti-smoking internet ads had been designed for clarifying young women's belief on cigarette smoking. For the sake of pursuing independence, self-confidence, sophisticated, and light cigarette never damage health, many women became smokers. Pros and cons message combined with highly emotional involvement was used as the strategies. The anti-smoking internet ads were broadcasted through Yahoo website in Taiwan. When internet users clicked the banner ads, the internet ads and web questionnaire were liked. Overall, 4,157 women answered the web questionnaire. Results:Findings indicated that 85% of female visitors reported that they were favorite the three internet ads. One advertisement against smoking representing independence and confidence acquired positive evaluation by most female visitors. Our results showed the effectiveness of anti-smoking internet ads for those who were adult, non-smokers, white-colored workers, and being an internet ads supporter. Conclusion:Anti-smoking ads being disseminated by internet was proved to be effective to prevent women's smoking.

Learning Objectives: