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APHA Scientific Session and Event Listing

Sarah Ramirez, MPH, Medical Anthropology, Stanford University, 625 E, Southview Ave., Visalia, CA 93292, 415-640-7275, zoeclay@sfsu.edu, Zoe Clayson, ScD, Health Education, San Francisco State University, 2555 Leavenworth St. #306, San Francisco, CA 94133, and Nuria Ciofalo, PhD, Evaluation, The California Endowment, 1000 North Alameda Street, Los Angeles, CA 90012.

Over the past year six towns in California's Tulare and Monterey counties have been developing a placed-based approach to community building. This intervention, Poder Popular, is part of the larger Agricultural Workers Health Initiative funded by the California Endowment.

This presentation will focus on a multi-media approach that is being used to document the Poder Popular story and engage the community in developing their own strategies for community building. Two complementary techniques are being utilized: photo voice and digital storytelling. The photo voice component engages youth, women, and indigenous farmworkers directly in taking photographs and conducting group discussions about them. The digital storytelling component is a train-the-trainer model teaching Poder Popular staff to use technology to create stories. Then, these staff work with community members to teach digital methodologies.

These visuals, coupled with archival footage from the areas, are used as traveling exhibits in the towns, data for evaluation, and as a communication strategy to tell the story to wider audiences. The multi-media presentation is narrated with text from interviews with community members. For dissemination purposes, a web-based system that houses English and Spanish visual and textual materials has been designed that is easily accessible with only a browser.

The authors will present photos, digital stories, and textual materials demonstrating how simple still photography can be combined with more sophisticated technology in a culturally competent fashion for use in planning, evaluation, and communications

Learning Objectives:

• Participants will understand how to integrate photo voice and digital storytelling into community building.
• Participants will recognize the importance of multi-media approaches as evaluation methodologies for use with Latino communities.
• Participants will be able to apply what they have learned to plan, evaluate, and communicate with public health programs in Latino communities.

Keywords: Latino Health, Photovoice

Presenting author's disclosure statement:

Not Answered