APHA Public Health Expo |
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Booth: 624
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Centers for Disease Control & Prevention National Center for Health Marketing
Atlanta, GA http://www.cdc.gov
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The Centers for Disease Control and Prevention (CDC), a Federal government agency within the Department of Health and Human Services, is the principal agency in the United States charged with protecting the health and safety of all Americans, especially those who are disproportionately impacted by health disparities.
In July of 1946, CDC came into being on one floor of a small building in Atlanta, Georgia, having evolved from the wartime agency, Malaria Control in War Areas (MCWA). This early focus by CDC on fighting malaria resulted in more than half of CDC's fewer than 400 personnel engaged in work related to malaria control. In those early days, CDC staff included entomologists and engineers, but only seven medical officers. CDC's first budget was under $10 million. In 2006, CDC funding from all funding streams is more than $8 billion and the staff has grown to nearly 15,000 (including FTEs and contractors).
Today, CDC is the nation's premier health promotion, prevention and preparedness agency and a global leader in public health. CDC remains in the forefront of public health efforts to prevent and control infectious and chronic diseases, injuries, workplace hazards, disabilities, and environmental health threats. CDC is globally recognized for conducting research and investigations and for its action oriented approach. CDC applies research and findings to improve people's daily lives and responds to health emergencies—something that distinguishes CDC from its peer agencies. CDC has a continuing commitment to achieving true improvements in people's health and to develop effective strategies for addressing health disparities.
As America entered the new millennium, the U.S. public and CDC faced new health and safety challenges: emerging infectious diseases such as SARS, monkeypox, pandemic influenza; terrorism and the need for greater emergency preparedness at all levels; and environmental threats such as hurricanes, wildfires, toxic chemical spills. In addition, we face the health implications of an aging population and the health impacts of lifestyle choices like tobacco use, poor nutrition, and lack of exercise. CDC is adapting to meet these challenges through new strategies, innovations, and public health goals that help focus the agency's work and resource allocations so that CDC can accomplish even more.
In support of these new health and safety challenges, CDC defined six key strategies to guide its decisions and priorities:
* Health Impact Focus: Align CDC's staff, strategies, goals, investments, and performance to maximize impact on the population's health and safety.
* Customer-centricity: Market what people want and need to choose health.
* Public Health Research: Create and disseminate the knowledge and innovations people need to protect their health now and in the future.
* Leadership: Leverage CDC's unique expertise, partnerships and networks to improve the health system.
* Global Health Impact: Extend CDC's knowledge and tools to promote health protection around the world.
* Accountability: Sustain people's trust and confidence by making the most efficient and effective use of their investment in CDC.
CDC has established four overarching goals that help prioritize and focus its work and resources. These overarching goals strive toward 1) Healthy People in Every Stage of Life, 2) Healthy People in Healthy Places, 3) People Prepared for Emerging Health Threats, and 4) Healthy People in a Healthy World. The goals action planning and implementation cycle will align with the federal budget cycle and the health protection goals will enable CDC to objectively measure the impact of its health protection activities. With this as a foundation, CDC will be better able to keep the public, the administration, Congress, partners, and stakeholders informed about the state of the public's health and the impact of the work CDC does.
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Contact:
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Diane Brodalski
DBrodalski@cdc.gov Exhibit Manager Centers for Disease Control and Prevention Mailstop E-90 1600 Clifton Road N.E. Atlanta, GA 30333
Phone: 404-498-2497 Fax: 404-498-2389
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Diane Drew
ddrew@cdc.gov Mail Stop E-90 1600 Clifton Rd, NE Atlanta, GA 30333
Phone: (404) 498-2398 Fax: (404) 498-2380
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