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American Public Health Association
133rd Annual Meeting & Exposition
December 10-14, 2005
Philadelphia, PA
APHA 2005
 
Session: Marketing Disease: Strategies for Countering Harmful Corporate Practices
5157.0: Wednesday, December 14, 2005: 2:30 PM-4:00 PM
Oral
Marketing Disease: Strategies for Countering Harmful Corporate Practices
Tobacco control provides an important model for advocates concerned about diseases spread through marketing and big business, partly because of tobacco’s high death toll and addictive nature, and partly because release of tobacco industry documents gives unprecedented information about corporate strategies. Advocates combating other businesses, such as infant formula, big food, guns, alcohol, and pharmaceuticals, have also made significant gains and learned important lessons about what contributes to success for public health. The information gained by all these advocates, however, is frequently not shared. Tobacco control often behaves as though the tobacco industry were unique in its actions. Scarce resources and wandering public attention can cause advocates to frame their own concerns to the detriment of others, e.g., the recent controversy about whether obesity is “overtaking” tobacco as the leading cause of death in the U.S. This session is an effort to understand the strategies and tactics big business uses to profit at the expense of public health, make connections across issues, and to discuss what commonalities advocates have, what makes it difficult for us to cooperate, and how we are overcoming some of these obstacles to achieve a broader coalition for public health.
Learning Objectives: 1) Identify the challenges common to combating public health problems created or spread by big business. 2)Identify factors that divide public health advocates working on these issues. 3)Propose strategies to overcome these divisions.
2:30 PMBig business versus little babies: The infant formula industry and infant health
Anne Merewood, MA, IBCLC
2:40 PMBig Food's lies and lobbying: Undermining nutrition policy and public health
Michele Simon, JD, MPH, Jason Andrew Smith, MTS, JD
2:50 PMGun fights: The role of public health in reducing gun violence
Stephen P. Teret, JD, MPH
3:00 PMConflicts between public health groups: The dangers of a disease- and behavior-specific public health infrastructure
Michael Siegel, MD, MPH
3:10 PMAdvocacy across issues: Lessons for nutrition from tobacco, alcohol, firearms, and auto hazard control  [ Recorded presentation ]
Lori Dorfman, DrPH
See individual abstracts for presenting author's disclosure statement and author's information.
Organized by:Epidemiology
Endorsed by:Public Health Education and Health Promotion; Socialist Caucus
CE Credits:CME, Health Education (CHES), Nursing

The 133rd Annual Meeting & Exposition (December 10-14, 2005) of APHA