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American Public Health Association
133rd Annual Meeting & Exposition
December 10-14, 2005
Philadelphia, PA
 APHA 2005
 
Session: Lessons from Health Communication Message Design Issues
5136.0: Wednesday, December 14, 2005: 12:30 PM-2:00 PM
Oral
Lessons from Health Communication Message Design Issues
While health communication campaigns may be highly visible once they are implemented, the specific factors that influence the design of messages in these campaigns may be less apparent. The presentations in this session will describe some of the issues that are important in message design and the implications for health communication practice of particular message design strategies.
Learning Objectives: At the end of this session, participants will be able to:
  1. Identify important factors in designing health communication messages;
  2. Describe how formative research can be used to develop health communication campaigns; and
  3. Discuss the implications of specific message design strategies for health communication practice.
Moderator(s):Judith A. McDivitt, PhD
12:30 PMPre-event Message Development Project: General principles and lessons learned  [ Recorded presentation ]
Ricardo J. Wray, PhD, Steven M. Becker, PhD, Deborah C. Glik, ScD, Gary E. Raskob, PhD, Betsy Mitchell, PhD
12:48 PMUse of computer-based perceptual mapping to tailor health communication messages  [ Recorded presentation ]
Thomas Gordon, PhD, Sheryl Burt Ruzek, PhD, MPH, Sarah Bauerle Bass, PhD, MPH
1:06 PMUtilizing formative research to identify appealing health promoting reality TV content  [ Recorded presentation ]
Fiona Chew, PhD
1:24 PMTracking obesity prevention recommendations in television news coverage of physical activity and diet related stories in two Missouri communities  [ Recorded presentation ]
Jilian Miller, BS, Matthew W. Kreuter, PhD, MPH, Charlene Caburnay, MPH
See individual abstracts for presenting author's disclosure statement and author's information.
Organized by:Public Health Education and Health Promotion
CE Credits:CME, Health Education (CHES), Nursing

The 133rd Annual Meeting & Exposition (December 10-14, 2005) of APHA