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Session: The Public's Use of Media: Impact on Health Decisions and Outcomes
4075.0: Tuesday, November 9, 2004: 8:30 AM-10:00 AM
Oral
The Public's Use of Media: Impact on Health Decisions and Outcomes
Health communication relies heavily upon on use of media, but it is the public's use of media that determines the usefulness of these efforts. The panelists in this session will describe various studies of the public's use of media and the implications for health communication and health promotion efforts.
Learning Objectives: At the end of this session, participants will be able to describe the results of various studies of public use of media for gathering health information and will be able to fulfill the learning objectives of the individual presentations.
Moderator(s):Virginia Sublet, PhD
8:30 AMIncentives and Barriers to Reducing Children’s Television Watching: Qualitative Research with Children and Their Parents
Carrie Heitzler, MPH, Amy Jordan, PhD, Amy Branner, MS, James C. Hersey, PhD, Holly Massett, PhD, Judith A. McDivitt, PhD, Lucia Rojas-Smith, DrPH, Sharon Telleen, PhD
8:48 AMUse of the Internet in communicating about sexual health information between adults and adolescents
Julie A. Becker, PhD, MPH, Clara S. Haignere, PhD, MPH, CHES, Danene Sorace, MPP
9:06 AMCommunicating evidence-based information to patients with a serious or life-threatening condition: A comparative analysis of the development and dissemination of patient decision aids
Sheryl B. Ruzek, PhD, MPH, Sarah Bauerle Bass, PhD, MPH, Pamela Z. Poe, MA
9:24 AMDifferences in mass media source credibility ratings for cancer information among Spanish-responding and English responding Hispanics/Latinos to the HINTS survey
Marla L. Clayman, PhD, MPH, K. Viswanath, PhD, Bradford W. Hesse, PhD, Neeraj K. Arora, PhD
9:42 AMWhy patients don’t talk to their health care providers about information they find on the Internet
Rebecca S. Imes, MA, Carma L. Bylund, PhD, Christina Sabee, PhD, Amy Aldridge, MA
See individual abstracts for presenting author's disclosure statement and author's information.
Organized by:Public Health Education and Health Promotion
Endorsed by:Public Health Nursing
CE Credits:CME, Health Education (CHES), Nursing

The 132nd Annual Meeting (November 6-10, 2004) of APHA