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5035.0: Wednesday, November 10, 2004: 8:30 AM-10:00 AM | |||
Oral | |||
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| The growing epidemic of childhood obesity has brought attention to the possible role that food and beverage advertising and marketing may play in influencing eating behaviors of youth. In recent years, the food and beverage industry has viewed children and adolescents as a major market force because of their spending power, purchasing influence, and as future adult consumers. As a result, they are now the target of intense and aggressive food marketing and advertising efforts. Multiple techniques and channels are used to reach youth. These food marketing channels include television advertising, in-school marketing, product placements, the Internet, toys and products with brand logos, and youth-targeted promotions, such as cross-selling, tie-ins and sweepstakes. Foods marketed to children are predominantly high in sugar, fat and calories. As such, these foods are the antithesis of what is recommended for healthful eating for children. This session will provide an overview on food marketing and advertising directed at youth and will 1) highlight the food advertising and marketing venues and strategies used to target youth, 2) describe the research on the impact of food advertising on eating behavior and weight, and 3) describe promising policy options to reduce the marketing of low-nutrition foods and increase messages to encourage healthy eating and physical activity to children. | |||
| Learning Objectives: At the conclusion of the session, the participant (learner) in this session will be able to: Describe the venues and techniques by which companies market food to children. Describe the research on impact of marketing and advertising on food preferences, behaviors and weight Identify promising policy options to reduce the marketing of low-nutrition foods and increase messages to encourage healthy eating and physical activity to children. | |||
| Sarah E. Samuels, DrPH | |||
| Impact on children's eating behavior and weight status Mary Story, PhD RD | |||
Food Marketing and Advertising Aimed at Children ![[ Recorded presentation ]](/static/img/filetypes/16x16/wrf.gif){kind=small} Margo Wootan, DSc | |||
| State Policy Reform to Limit Marketing to Children: Lessons from the Front Lines in California Harold Goldstein, DrPH, MPH | |||
| See individual abstracts for presenting author's disclosure statement and author's information. | |||
| Organized by: | Food and Nutrition | ||
| Endorsed by: | Maternal and Child Health; Public Health Education and Health Promotion; Socialist Caucus | ||
| CE Credits: | CME, Health Education (CHES), Nursing, Nutrition | ||