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Robert W. Denniston, MA, National Youth Anti-Drug Media Campaign, Office of National Drug Control Policy, Office of Demand Reduction, Executive Office of the President, Washington, DC 20503, 202 395-4653, Robert_W_Denniston@ondcp.eop.gov
In January 2004, the Office of National Drug Control Policy’s (ONDCP) National Youth Anti-Drug Media Campaign launched a comprehensive Early Intervention Initiative. This initiative extended existing Media Campaign youth drug prevention efforts by empowering parents and other adult influencers to recognize early use of illicit drugs and take action to stop it. It also targets friends of teens who have started to use drugs, and offer appropriate information and support. Early action by both friends and parents can help young people avoid the serious consequences that put their futures at risk. In the summer of 2004, an effort directed to Hispanic parents launched, including a Spanish-language ad flight and other supporting materials.
More than 100,000 young people enter drug treatment programs each year for dependence on marijuana and other illicit drugs. In addition, according to the latest National Survey on Drug Use and Health, more than two million youth have a diagnosable dependence on illegal drugs or alcohol.
Partner organizations in education, health, parenting and drug prevention also play an integral role in the initiative, adding credibility and expertise and expanding the reach of the Media Campaign effort.
Learning Objectives:
Keywords: Health Education Strategies,
Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.