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Dee Burton, PhD1, Joanne Ling-Ling Chang, BA2, Cha-cha Chuan, MPH3, Frances Yen, MPA4, Jiaojie Qu, MS1, Donna Shelley, MD, MPH5, and Marianne C. Fahs, PhD, MPH1. (1) Health Policy Research Center, Milano Graduate School of Management & Urban Policy, New School University, 72 Fifth Avenue, 6th Floor, New York, NY 10011, 212 229 5311, ext 1511, deenci@aol.com, (2) School of Medicine, New York University, 550 First Avenue, New York, NY 10022, (3) Mailman School of Public Health, Columbia University, 722 West 168th St., 10th fl, New York, NY 10032, (4) Asian Americans for Equality, 277 Grand Street, New York, NY 10003, (5) Sociomedical Sciences, Mailman School of Public Health, 722 West 168th St, New York, NY 10028
This study is a collaboration of community-based organizations, universities and the NYC Department of Health. Baseline household interviews in Chinese languages of 2537 adults ages 18-74 in Flushing, Queens, intervention community, and Sunset Park, Brooklyn, comparison community, found a smoking rate of 38.8% for men and 2.4% for women. For the 1165 from Flushing, 39.2% of the men and 3.4% of the women were current smokers. Of the total sample, 93% reported speaking Chinese at home and 86.7% read Chinese newspapers at least once a week. Six focus groups with men in Flushing, three conducted in Mandarin and three in Cantonese, revealed a low level of awareness of approaches to quitting smoking. Both the household survey and focus groups found a low level of knowledge about the health consequences of smoking. The intervention, framed from agenda-setting theory, aimed to stimulate a community mobilization for smoking cessation within Flushing’s Chinese community. The intervention included awareness campaigns led by a CBO, conducted through local Chinese media and in-person channels, and supported by a Chinese-language telephone information service; Chinese language print materials, and capacity building through training neighborhood groups in smoking-cessation. To determine the extent to which a community mobilization for smoking cessation has taken place four waves of field data are collected over the 18-month intervention period. This presentation reports on three waves of field data, including observations at 102 institutions and 120 interviews at each wave.
Learning Objectives: At the end of this session the learner will be able to
Keywords: Asian and Pacific Islander, Tobacco Control
Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.