James A. O'Hara III, MA, Center on Alcohol Marketing and Youth, Georgetown University, 2233 Wisconsin Ave., N.W., Suite 525, Washington, DC 20007, 202-687-1019, jao3@georgetown.edu

This presentation describes a case study of putting research into public health practice to change unhealthy environments. The research reports produced by the Center on Alcohol Marketing and Youth (CAMY), a project of The Pew Charitable Trusts and the Robert Wood Johnson Foundation, have created new opportunities for advancing the national debate about how to protect youth from alcohol industry marketing practices that jeopardize the health and safety of American young people. These reports have been widely disseminated and supplemented by paid advertising designed to alert key policy makers and opinion leaders to important findings. Based on these reports, a new national, state and local agenda of reforms to reduce youth exposure to alcohol marketing has been developed. Progress in policy debates at the Federal Trade Commission, in Congress, in the Department of Health and Human Services and elsewhere at the national level will be reviewed, and anticipated next steps outlined.

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