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David H Jernigan, PhD1, James A. O'Hara III, MA1, Stephanie Beougher2, and Patrick Norton3. (1) Center on Alcohol Marketing and Youth, Georgetown University, 2233 Wisconsin Ave., N.W., Suite 525, Washington, DC 20007, 202-687-0613, djernigan@aol.com, (2) Ohio Center on Alcohol Marketing and Youth, Ohio Parents for Drug Free Youth, 6185 Huntley Road, Suite P, Columbus, OH 43229, (3) Pennsylvania Center on Alcohol Marketing and Youth, National Association of African American for Positive Imagery, 1231 N. Broad Street, Philadelphia, PA 19122
Moderator: Dwayne Proctor, Ph.D., Senior Communications Officer, Robert Wood Johnson Foundation Discussant: Pauline Abernathy, M.P.P., Assistant Director, Health and Human Services, The Pew Charitable Trusts
Public health research has demonstrated that youth exposure to alcohol marketing predicts awareness of alcohol advertising, which in turn influences youth intentions to drink as well as drinking behavior. Reforms to reduce youth exposure to alcohol marketing have made little headway in the past two decades. The Pew Charitable Trusts and the Robert Wood Johnson Foundation joined to create the Center on Alcohol Marketing and Youth (CAMY) in order to provide a solid research base for the development and implementation of public health policies that will be protective of youth. CAMY has drawn on industry-standard databases and methodologies to assess the levels of exposure of youth to alcohol advertising in various media, and has used its research findings to promote policy debate and change at local, state and national levels. This session will review the Center’s research findings and efforts to promote reforms to reduce youth exposure to alcohol marketing that have been undertaken by the Center and two of its state affiliates.
1. Researching youth exposure to alcohol advertising: Sources, methods and key findings. David H. Jernigan, Ph.D. 15 minutes 2. Research-based alcohol advertising policy reform: Promoting a new national debate about alcohol marketing and youth. James A. O’Hara III, M.A. 15 minutes 3. Alcohol marketing and youth: Changing state policy. Stephanie Beougher 15 minutes. 4. Alcohol marketing and youth: Changing local policy. Nicole Holt, B.A. 15 minutes.
NO, I DO NOT WANT TO HAVE THESE ABSTRACTS CONSIDERED SEPARATELY.
Contact: David Jernigan, 202-687-0613, djernigan@aol.com
Learning Objectives:
Keywords: Alcohol, Marketing
Related Web page: www.camy.org
Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.