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Linda D. Mack Burch, MPH, Family Health Outcomes Project, Depart. of Family and Community Medicine, University of California, San Francisco, 3333 California Street, Suite 365, San Francisco, CA 94118, 415-502-6191, lmburch@itsa.ucsf.edu, Judith A. Belfiori, MA, MPH, Family Health Outcomes Project, Dept of Family and Community Medicine, University of California, San Francisco, 3333 California Street Suite 365, San Francisco, CA 94118, Geraldine Oliva, MD, MPH, Family Health Outcomes Project, Dept. of Family and Community Medicine, University of California, San Francisco, 3333 California St, Suite 365, San Francisco, CA 94118, Jennifer Rienks, PhD(c), Family Health Outcomes Project, Department of Family and Community Medicine, University of California, San Francisco, 3333 California Street Suite 365, San Francisco, CA 94118, and Virginia Smyly, MPH, CHES, San Francisco Department of Public Health, Community Health Promotion & Prevention, 30 Van Ness Ave, Suite 2300, San Francisco, CA 94102.
The SevenPrinciples Project (7Ps) is a Centers for Disease Control and Prevention (CDC) Reach 2010 demonstration project lead by the San Francisco Department of Public Health working in partnership with community based organizations (CBOs). The goal of the 7Ps project is to eliminate the disparity between African-American and White infant mortality and to improve the health of African-American infants and their families and communities. The University of California, San Francisco Family Health Outcomes Project (FHOP) is evaluating the effectiveness of the 7P's five intervention strategies. They are: (1) community social marketing campaigns (2) community action teams (CATS) to increase African-American community unity and collective action (3) health education and social support for pregnant women and their families (4) cultural competency training for health providers and 5) capacity-building through coalition training and network development. Using the CDC Reach 2010 evaluation logic model, FHOP, working with project staff and a participative evaluation workgroup, has developed evaluation methods and measures for each of the logic model’s 5 stages of change. The methods used include a pre and post cross-sectional community telephone survey, CAT and Coalition member interviews, pre and post questionnaires for CAT participants, process measures to document implementation of the strategies and a case study of the CATS. This presentation will display the CDC logic model, the 5 stages framework, the measures used to evaluate each stage and the methods and tools being developed or adapted to collect data. Challenges and lessons learned will be shared.
Learning Objectives: At the conclusion of the session, the participant in this session will be able to
Keywords: Evaluation, Infant Mortality
Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.