Whitney Randolph, PhD¹, Helen Meissner, PhD¹, Sarah C. Kobrin, PhD², and Lila Finney-Rutten, PhD¹. (1) Division of Cancer Control and Population Sciences, National Cancer Institute, Executive Plaza North, Suite 4095A, 6130 Executive Blvd., MSC 7331, Bethesda, MD 20892-7331, 301-402-9639, randolwh@mail.nih.gov, (2) Behavioral Research Program, National Cancer Institute, 6130 Executive Blvd., Rockville, MD 20852

This panel will describe breast cancer screening patterns using surveillance data from national, state, and local surveys of average-risk, high-risk, and cancer survivor populations. Identification of late-stage breast cancer among women with access to screening mammography will be considered along with implications for health care planning. The influence of individual tailored messages to encourage women to be screened according to current guidelines will be described. The influence of health and medical news to communicate, inform, and influence receipt of mammography will be examined in light of recent mass media attention to screening behavior.

Learning Objectives:

• Participants will learn that exposure to media and confusion abotu cancer recommendations in general does not appear to change women's mammography behavior.
• Participatns will receive a brief introduction to the Healht Information National Trends survey, a publicly available data set, designed to be able to explore the links between different types of health communication and health outcomes such as screening.

Keywords: Mammography Screening, Media

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.