132 Annual Meeting Logo - Go to APHA Meeting Page  
APHA Logo - Go to APHA Home Page

[ Recorded presentation ] Recorded presentation

Public perceptions about trust in risk communication responding to terrorist emergencies: Results of formative research

Ricardo J. Wray, PhD1, Bruce W. Clements, MPH2, Keri Jupka, MPH1, Mary Deverman1, Tony Russo1, and Heather A. Jacobsen, MPH1. (1) Health Communication Research Laboratory, School of Public Health, Saint Louis University, 3545 Lafayette Avenue, St. Louis, MO 63104, 314-977-4075, wray@slu.edu, (2) Saint Louis University, School of Public Health, Center for the Study of Bioterrorism and Emerging Infections, 3545 Lafayette Suite 300, St. Louis, MO 63104

Theory suggests that an important factor bearing on the communication of risk in the event of emergencies is the issue of trust. Perceptions about sources of information influence how public audiences apprehend and accept risk information. Leaders in risk communication advocate for open and honest disclosure of information in the event of emergencies. Formative research was conducted with members of the general public to inform development of messages related to terrorist events. Focus group participants were asked about their perceptions of local and federal government agencies. Research findings show a broad-based and variable skepticism on the part of audiences composed of different ethnic groups across the country. Participants were split between those who felt the government was prepared for emergencies and those who did not. There was a strong belief among all participants, particularly minorities, that the government withholds information. At the same time, group participants agreed they hold the government responsible for protecting the public and responding to disasters or attacks. Participants emphasized the importance of leadership from local health and elected officials. Participants were unanimous that they expect government spokespersons to offer full disclosure in the event of emergencies, short of jeopardizing security or investigation about an emergency. Focus group results indicate that the expectation of the public is that government spokespersons should provide information that is as complete as possible to the press and the public in the event of a terrorist emergency.

Learning Objectives: Learning Objectives